E091 - I Made BILLIONS With This Simple Wealth Formula (10X Method) | Grant Cardone

Grant Cardone, real estate master and founder of 10X, joins the show for an honest breakdown of his journey from addiction and failure to billion-dollar success. It’s easy to assume his rise was all confidence and sales mastery—but Grant admits he would’ve skipped sales entirely and gone straight to marketing and investing.

From sleeping on couches to building a $5B portfolio, he shares what really changed the game: going 10x bigger in every direction. Whether you love him or hate him, this episode is a masterclass in thinking long-term, building resilience, and playing offense.

00:00 Introduction 04:18 Grant’s decade of drug use and the harsh realities of addiction 08:26 The childhood moment that shaped his view of money 12:11 How Grant treats money and the importance of financial respect 14:35 Discovering the power of improving sales skills 17:13 Borrowing $3,000 to invest in himself after rehab 20:59 Studying sales obsessively and becoming a master through teaching 24:30 Choosing the wrong lane early on and staying small for too long 28:26 From fired car salesman to training the auto industry 34:35 First big real estate move and building passive income 38:01 Why real estate gave him peace compared to rejection-heavy sales 41:00 How to turn criticism and hate into fuel 46:07 The myth of social media comments and clickbait haters 51:00 How to build unshakable trust 54:09 The key reason why the 2008 crash sparked the 10x mindset 56:54 Going from $2M/year to nearly $1B/year through bold expansion 58:00 Business conflicts, lawsuits, and lessons on who to fight 1:06:34 Building a bank and changing the financial system 1:09:07 Longevity secrets and 10x Health System 1:13:05 Discipline, overeating, and stacking small daily habits 1:17:04 Raising kids with contracts, income, and real-world accountability 1:22:11 Teaching kids confidence through work and communication 1:27:05 Letting go of dying partnerships 1:29:16 Why stopping unhealthy habits is the ultimate hack

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‘First Things THRST’ is a weekly masterclass that explores the secrets and experiences of entrepreneurs and content creators from across the globe. Each episode is unfiltered and guided by the premise of leaving no stone unturned, which is accountable for the deep discussions into the backgrounds, hardships and confessions of my guests. My goal is simple, to share insights and fresh perspectives on topics like entrepreneurship, success and fitness. Join me on this exciting adventure, and I'm hoping you gain as much from these discussions as I do.

• No. of episodes: 91
• Latest episode: 2025-05-23
• Business Health & Fitness Entrepreneurship

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