
Sipping On Calm: Rewriting the Cocktail Ritual with Michelle Houston
In this episode, I'm joined by Michelle Houston, founder of To Be Honest Beverage Co., a premium non-alcoholic spirit brand that’s rewriting the rules of social drinking. After stepping away from alcohol in 2021, Michelle set out to create something she couldn’t find—sophisticated, bold, and functional alternatives that support wellness without sacrificing the joy of indulgence.
Michelle shares her personal journey of redefining her relationship with alcohol, what it was like walking away from industries where drinking was the norm, and how she turned frustration into fuel for building a brand rooted in truth, flavor, and freedom.
We dive into:
Michelle’s decision to stop drinking—and how it unlocked clarity, ambition, and energyThe birth of To Be Honest and the gap she saw in the non-alcoholic beverage spaceWhat it means to create rituals without alcohol—and why connection doesn’t require a buzzThe future of mindful drinking and how consumers are reshaping the social landscapeWhy sober-curious doesn’t have to mean boring, restrictive, or lonelyMichelle is proof that living boldly doesn’t have to include booze—and that sometimes the most powerful thing we can do is be honest with ourselves.
🔗 Links & Resources:
To Be Honest Beverage Co.Follow To Be Honest on Instagram💬 Whether you’re exploring sobriety, cutting back, or just craving a deeper sense of alignment, this conversation is your permission to drink differently—and live more truthfully.
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Find Myself Free
Discover the secrets to unlocking your true potential by changing your relationship to alcohol. Join Elly Young, alcohol-free life coach, as she shares her journey and insights from neuroscience and positive psychology. Learn how to break free from drinking cycles and create a healthier, purpose-filled life. With practical tips and personal stories, this podcast is your roadmap to lasting change.
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