PR to Survive with Laura
Formula 1 isn’t just about racing — it’s about storytelling, sponsorships, and survival in the media spotlight. In this episode of F101 with Friends, I sit down with PR pro Laura to unpack how the sport has evolved from Ferrari’s cigarette barcode era to today’s world of crypto logos, luxury moments, and sponsor-driven narratives. We dive into the Netflix effect and how it turned drivers into global celebrities, the growing influence of a new generation of fans, and why Lewis Hamilton’s move to Ferrari stands as one of the greatest PR masterstrokes in F1 history.
To wrap it all up, Laura takes on a first ever French F101 quiz — with plenty of laughs along the way.
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https://www.nytimes.com/2018/09/14/sports/autoracing/tobacco-advertisements-formula-one.html
https://www.astonmartinf1.com/en-GB/news/feature/aston-martin-racing-green-more-than-just-a-colour
F101 with Friends
Welcome to F101 with Friends, the podcast that breaks down Formula 1 like your favorite 101 course—but way more fun! Whether you’re fresh off Drive to Survive, a casual fan, or someone who just wants to keep up with the chaos, we’ve got you covered.
Buckle up, because the fun. starts. right. noooow!
- No. of episodes: 20
- Latest episode: 2025-08-16
- News Sports News
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