E55 - Sport in the Metaverse

Aaron Smith (Director of Innovation and Entrepreneurship at Loughborough University) and Ben Shields (Senior Lecturer in Managerial Communication at MIT Sloan School of Management) sit down with host Martin Foster to discuss the Metaverse, as well as its impact on the future of sport.

Timestamps:

00:00 – 04:01 Introduction and career background on our guests

04:02 – 12:54 What is the Metaverse?

12:55 – 23:41 The evolution of the Metaverse

23:42 – 29:26 Development opportunities for "Sportiverse"

29:27 – 46:46 How it may impact the business, performance and fan experience

46:47 – 50:45 Potential issues & how they should be tackled

50:46 – 99:99 Episode recap and conclusion

Experts in Sport

Experts in Sport: The Loughborough University Sportcast, a podcast which brings together sporting excellence and academic knowledge. Hosted by the School of Sport, Exercise and Health Sciences at Loughborough University. 

• No. of episodes: 104
• Latest episode: 2025-05-19
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