Grassroots Marketing, Innovative Sales Techniques and Strategic Pricing with Ignite

In this episode of Igniting Enterprise Alchemy, the discussion revolves around the challenges faced by franchisees and strategies for success in the franchising industry. Special guest Alex Yeater from Ever Bowl shares insights on driving revenue, the importance of local marketing, and the need for collaboration between franchisees and franchisors. The conversation emphasizes the significance of profitable sales, innovative sales techniques, and the necessity of understanding profitability at the menu item level.

00:00 Introduction to Franchise Success

02:54 Challenges Faced by Franchisees

06:01 Strategies for Growing Revenue

09:13 Local Marketing and Community Engagement

12:09 The Importance of Profitable Sales

15:00 Collaboration Between Franchisees and Franchisors

17:51 Innovative Sales Techniques

20:57 Profitability Analysis at the Menu Level

27:27 Understanding True Business Costs

28:23 Strategic Pricing vs. Blanket Increases

31:10 Market Basket Analysis and Competitive Pricing

32:25 The Importance of Inventory Management

35:58 Navigating Third-Party Delivery Challenges

39:09 The Impact of Discounting on Business

41:15 Advice for Franchisees: Focus and Collaboration

43:55 Recognizing When to Seek Help

Enterprise Alchemy Podcast brings you insights and inspiration from global leaders, sharing their knowledge, strategies, and experiences to help you navigate and thrive in the business world. Tune in for valuable lessons and motivation to drive success. Brought to you by Leadership Success.

• No. of episodes: 108
• Latest episode: 2025-07-11
• Business Management

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