#33 How to Hire a CMO Who Drives Growth with Jack, Ellie & Sarah
A CMO who drives growth is more than a marketing expert, they’re a strategic partner in scale.
In this episode, Jack Johnson, Ellie Farrugia, and Sarah Balch walk through how to identify, assess, and hire senior marketing talent who create lasting impact across the company. Whether you're hiring now or preparing for growth, this is essential listening.
📌 What you’ll learn:
The traits of CMOs who grow companies, not just channels
The interview questions that reveal real capability
The cost of hiring too late — or the wrong person
Lessons from real-world success and missteps
🕒 Timestamps:
00:00 Backgrounds
03:10 What defines a growth-driving CMO
06:40 Hiring frameworks
12:50 Red flags and breakthroughs
🔗 Resources:
Kinsman & Co – https://shorturl.at/h0mnT
Blu Digital – https://shorturl.at/u45kT
🛠️ Tools:
Opus – https://www.opus.pro/?via=e53fa5
Community – https://shorturl.at/RAbNc
Digital Cheesecake
🎙️ Digital Cheesecake: Your Go-To Podcast for Marketing Tips, Jobs & Real Life Challenges
Step into the marketing world with Digital Cheesecake, where we deliver career hacks, insider tips, and unfiltered stories from industry leaders. Whether you’re landing your first marketing role, navigating real-life challenges, or making waves as a CMO, this podcast is your ultimate guide.
Hosted by Jack Johnson, Founder of Blu Digital Recruitment; a leader in placing top marketing talent, and Ellie Farrugia, Founder & MD of Kinsman & Co a full-service marketing agency in London changing the game in agency world.
https://www.blu-digital.co.uk
https://www.kinsmanco.com
Together, Jack and Ellie bring a unique mix of recruitment expertise and hands-on marketing insights to every episode.🎧 What to Expect:
Tips to land your dream job and climb the marketing career ladder.Real-world insights on media planning, branding, and performance marketing.Candid discussions with industry leaders on challenges, successes, and lessons learned.Actionable strategies to supercharge your growth and thrive in a competitive industry.🍰 Sign up for weekly insights: www.digitalcheesecake.com
Instagram: https://www.instagram.com/digitalcheesecake_/reels/LinkedIn: https://www.linkedin.com/company/digital-cheesecake/
👉 Connect with us for more:🎧 Subscribe on Spotify, Apple Podcasts, YouTube or wherever you listen.
Join Jack and Ellie for an inside look at marketing careers, industry hacks, and how to make your mark—one slice at a time.
Where can you listen?
