What Nobody Tells You: 5 Real Lessons from Building a B2B Podcast

In this milestone episode, we pull back the curtain on the hard-earned realities of building a B2B podcast. After 68 episodes of Demand Decoded, we share the unfiltered truths we wish we'd known from the beginning.

Whether you're considering launching your first episode or working to scale your existing show, these insights will help you avoid common pitfalls and accelerate your podcast growth. From production strategies and platform priorities to ROI measurement and preparation techniques, we offer practical advice based on our journey from awkward beginnings to consistent, quality content.

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Decode the secrets of successful B2B digital marketing with Demand Decoded, the podcast hosted by Blend, a B2B website and demand generation agency. 

Our show focuses on breaking the mould of traditional B2B marketing tactics, providing actionable insights that you can use to transform your marketing into a revenue-generating machine. With a team of experts from Blend as our main hosts, we delve into the latest trends and strategies to help you become a better marketer. 

We cover topics like:
- Lead generation vs. demand generation
- B2B marketing strategy
- Digital marketing tactics
- Creating demand
- Marketing attribution
- Outdated and ineffective marketing strategies
- Content marketing

So, if you're ready to take your digital marketing strategies to the next level, tune in to Demand Decoded and decode the secrets to B2B marketing success. 

• No. of episodes: 71
• Latest episode: 2025-06-02
• Business Marketing Entrepreneurship

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