A Winning Demand Gen Approach for Early-Stage Startups w/Tanya Tran

In this episode, we sit down with Tanya Tran, the Head of Marketing at the early-stage startup Partful, to explore how she built a demand generation powerhouse from the ground up.

Tanya shares insights from her first 90 days at Partful, including how she quickly established trust with the leadership team, the strategic marketing investments she made, and the highly effective paid advertising strategy she crafted.

These efforts have led to truly impressive results:

70% of Partful's quarterly ARR now comes from marketing-sourced deals 75% of the company's marketing-driven ARR is generated by the new ad strategy

This podcast is an absolute must-listen for any startup looking to establish an effective marketing approach or take their existing efforts to new heights. Tanya's real-world experiences and practical, proven advice provide a valuable roadmap for driving growth through cutting-edge demand generation tactics.

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Decode the secrets of successful B2B digital marketing with Demand Decoded, the podcast hosted by Blend, a B2B website and demand generation agency. 

Our show focuses on breaking the mould of traditional B2B marketing tactics, providing actionable insights that you can use to transform your marketing into a revenue-generating machine. With a team of experts from Blend as our main hosts, we delve into the latest trends and strategies to help you become a better marketer. 

We cover topics like:
- Lead generation vs. demand generation
- B2B marketing strategy
- Digital marketing tactics
- Creating demand
- Marketing attribution
- Outdated and ineffective marketing strategies
- Content marketing

So, if you're ready to take your digital marketing strategies to the next level, tune in to Demand Decoded and decode the secrets to B2B marketing success. 

• No. of episodes: 70
• Latest episode: 2025-05-26
• Business Marketing Entrepreneurship

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