#12 - Building a future-proofed MarTech stack with Samuli Tahvanainen at Sanoma
In this episode of Data-Driven Voices, host Emma Storbacka sits down with Samuli Tahvanainen, Head of Marketing Technology at Sanoma, to talk about the ever-evolving MarTech landscape and the shift toward composable architectures.
They dive into:
Why MarTech is never "done"—and how to stay ahead in a fast-changing field
The balance between technology leadership and people management
How to reverse-engineer MarTech decisions by starting with business goals
The role of customer-centricity in driving smarter, more relevant marketing
Why composable MarTech is like Lego (and how to avoid getting stuck with Playmobil)
With more tools, data, and expectations than ever, MarTech leaders are under pressure to deliver results while staying agile. How can companies design flexible, scalable, and business-driven MarTech stacks?
Tune in for a sharp and honest conversation with one of the Nordics' leading MarTech experts.
#MarTech #MarketingOps #ComposableMarTech #CustomerData #MarketingTechnology #DataDrivenVoices
Data Driven Voices - A Podcast by Avaus
Data Driven Voices is a podcast where Avaus together with industry experts, thought leaders, and partners discuss how to utilise data, technology and AI to drive business results in primarily marketing and sales. The podcast shares actionable insights, success stories, and thought-provoking challenges to help professionals with new perspectives. For more information visit: avaus.com
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