The Funnel Strategy Behind IM8’s Brand Launch
In this solo deep-dive, Olly and Loukas unpack the full launch strategy behind IM8, David Beckham’s new wellness brand, and break down why it’s one of the most intentional DTC rollouts they’ve seen in a while.
From aggressive “us vs them” positioning to a hyper-consistent funnel experience, IM8 is throwing punches directly at AG1 and doing a lot right in the process. But not everything’s perfect.
They cover:
- The full IM8 funnel breakdown (from unaware ads to hyper-targeted landing pages).
- How brand consistency builds trust and drives conversions
- Where Beckham’s founder content falls flat (and how to fix it)
- Why nostalgia is an underrated lever in performance creative
- How IM8 uses third-party experts, credibility stacking, and strategic whitelisting
-The creative formats that should be next for them
If you’re running paid media or building a DTC brand, this is a clinic in strategic funnel execution, brand building, and where even elite brands leave opportunity on the table.
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D2C Diaries
Join Olly Hudson and Loukas Hambi in a laid-back yet insightful podcast, where we dive into the heart of D2C and e-commerce. With a combined experience of managing over £150 million in ad spend across Meta and TikTok and helping scale over 200 brands, we bring you a digestible blend of performance, operational, and creative wisdom.
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