The AI Stack Powering Our 8 Figure DTC Agency Group in 2025
D2C Diaries is proudly sponsored by Triple Whale.
Triple Whale is our north star when it comes to data-driven decisions. Whether you're just starting out or running a 9-figure brand, this is the tool that will help you and your team see around corners and move faster.
Visit www.triplewhale.com/d2cdiaries to learn more.
In this episode, Olly and Loukas break down the exact AI systems they’re using across creative, strategy, operations, and personal systems designed to reduce cognitive load, streamline decision-making, and drive compounding returns across strategy, operations, and execution.
You’ll learn:
* Why most brands fail with AI (and how to fix it)
* How Loukas built a CFO bot to analyse P&Ls and spot overspend in seconds
* Using AI for SOP creation, meeting notes, personal CRM, and even calendar audits
* The tools they’re using for deep research, content repurposing, and performance feedback loops (e.g. Fixer, Lindy, Poppy, Claude, Triple Whale agents)
This is practical, not theoretical.
If you're still prompting ChatGPT like it’s Google, this episode will change the game.
Ideal for: Brand operators, marketers, and growth leads who want to use AI for impact, not just efficiency.
00:00 Intro
03:53 Feeding GPT Personal/Business Data
08:50 SOP’s
13:45 Fixer + Airtable: A Personal CRM
17:00 LindyAI: Multi-Agent Workflows
20:52 Chat-GPT Deep Research
22:55 Lindy AI: Calendar Audit Agents
24:35 Shopify x ChatGPT Checkout Integration
26:20 Triple Whale AI Agents
30:00 Full Creative Tech Stack
Follow Loukas on socials:
LinkedIn: https://shorturl.at/TRI8B
Twitter: https://x.com/LoukasHambi
Follow Olly on socials:
LinkedIn: https://shorturl.at/kPrqO
Twitter: https://x.com/oliverwhudson
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TikTok: https://www.tiktok.com/@d2c.diaries
Instagram: https://www.instagram.com/d2c_diaries/
D2C Diaries
Join Olly Hudson and Loukas Hambi in a laid-back yet insightful podcast, where we dive into the heart of D2C and e-commerce. With a combined experience of managing over £150 million in ad spend across Meta and TikTok and helping scale over 200 brands, we bring you a digestible blend of performance, operational, and creative wisdom.
Where can you listen?
