Scaling D.Louise to 8 figures: The Blueprint for a Founder-Led Jewellery Empire
In this episode of The D2C Diaries, we sit down with Jack, co-founder of D.Louise, a UK founder led jewellery brand.
Jack shares the inspiring journey behind D.Louise, from its humble beginnings to becoming an 8-figure powerhouse driven by a relentless focus on founder-led content and storytelling.
We dive into:
1. The role of founder-led content in driving organic and paid growth and the early impact of making Olivia the face of the brand.
2. D.Louise’s growth trajectory and key strategies that drove consistent growth without a "silver bullet" breakthrough.
3. How their organic content fuels paid advertising success.
4. Lessons learned from consulting with former Gymshark executives.
5. Jack’s initial success with reselling PlayStations during lockdown and transitioning to jewellery.
Whether you’re an early-stage founder or scaling your DTC brand, this episode is packed with insights on leveraging your unique story to fuel growth and build lasting connections with your audience.
Tune in for practical tips, powerful lessons, and the behind-the-scenes story of how D.Louise is reshaping the jewellery space.
📺Watch on Youtube: https://youtu.be/ueGgpCDmr5c
Follow Jack on LinkedIn: https://www.linkedin.com/in/jack-z-7b4466145/
https://www.dlouise.co.uk/
Follow Loukas on socials:
LinkedIn: https://shorturl.at/TRI8B
Twitter: https://x.com/LoukasHambi
Follow Olly on socials:
LinkedIn: https://shorturl.at/kPrqO
Twitter: https://x.com/oliverwhudson
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D2C Diaries
Join Olly Hudson and Loukas Hambi in a laid-back yet insightful podcast, where we dive into the heart of D2C and e-commerce. With a combined experience of managing over £150 million in ad spend across Meta and TikTok and helping scale over 200 brands, we bring you a digestible blend of performance, operational, and creative wisdom.
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