How Zach Murray Scaled Foreplay to 10,000+ Users
🚀 YOUTUBE GIVEAWAY ALERT 🚀
Head to Youtube and subscribe to our channel.
Comment “swipe file” on the video to get exclusive access to:
✅ Zach’s Ultimate Foreplay Board: A curated collection of ad creatives that inspire him.
✅ Soar & Hambi’s Best Performers: Our top-winning ads from the past few months.
Don’t miss out, drop “swipe file” in the comments and we’ll send it your way!
------------------------------------------------------------------------------------------------------------------------------------------------------------
In this episode of D2C Diaries, we sit down with Zach Murray, founder of Foreplay, to break down how he scaled Foreplay from a side project into a creative SaaS powerhouse used by 10,000+ brands.
Foreplay was built on one simple idea: most brands already have a winning ad, they just don’t realise it. Instead of constantly chasing new creative, the smartest brands double down on what’s working and iterate aggressively.
What we cover:
➡️ How Zach scaled Foreplay from idea to 10,000+ users
➡️ Why most brands fail at creative iteration
➡️ The secret to scaling ad spend without killing ROAS
➡️ AI’s role in ad creative (and why it’s not replacing humans yet)
➡️ Zach’s mindset & long-term goal-setting strategy
This episode is a must-listen for anyone running paid social in 2025.
------------------------------------------------------------------------------------------------------------------------------------------------------------
D2C Diaries is proudly sponsored by Foreplay.
Foreplay is the must-have tool for monitoring competitors, curating endless ad inspiration, and finding that one winning ad that can scale your business.
Get 20% off FOR LIFE with code “D2CDIARIES” at Foreplay here https://shorturl.at/LEzzZ
D2C Diaries
Join Olly Hudson and Loukas Hambi in a laid-back yet insightful podcast, where we dive into the heart of D2C and e-commerce. With a combined experience of managing over £150 million in ad spend across Meta and TikTok and helping scale over 200 brands, we bring you a digestible blend of performance, operational, and creative wisdom.
Where can you listen?
