Frankie Thorogood on Turning £100 on Alibaba into an 8 - Figure brand
What do snoods, Amazon, and Sunday League football have in common?
They were the unlikely start of Frankie Thorogood’s DTC journey, one that turned a £100 Alibaba order into a 7-figure exit.
In this episode, Frankie breaks down how he built not one, but THREE brands from the ground up, including Pott’d, now an 8-figure business.
We dive into what most founders get wrong about scaling, the power of Amazon, how to build a brand around your life (not the other way around), and why most “marketing advice” online is complete noise.
This one’s packed with brutal honesty, underrated strategies, and founder-first perspective you won’t hear anywhere else.
If you’re building in the trenches, listen to this before your next product launch.
00:00 The Snood Guy
08:45 The First Big Brand: TCA
13:42 Starting Pott’d
20: 28 Amazon vs DTC
22:45 Pott’d Growth: Hitting 8 Figures
24:10 Delegation, Hiring & Letting Go
34:50 Great Products First
37:20 Cutting Through The Noise
39:33 Perfection Kills Progress
42:00 The future of Pott'd
44:15 The Product Development Advantage
46:30 Building a Community
49:25 Exit goals + Becoming a Household Name
51:30 Ecom Predicitons
Follow Frankie:
www.linkedin.com/in/frankiethorogood/
https://www.instagram.com/theurbanartist/
https://www.instagram.com/frankiethorogood/
https://www.frankie.co.uk/
Follow Olly on socials:
LinkedIn: https://shorturl.at/kPrqO
Twitter: https://x.com/oliverwhudson
Follow Loukas on socials:
LinkedIn: https://shorturl.at/TRI8B
Twitter: https://x.com/LoukasHambi
Follow D2C Diaries on socials
TikTok: https://www.tiktok.com/@d2c.diaries
Instagram: https://www.instagram.com/d2c_diaries/
D2C Diaries
Join Olly Hudson and Loukas Hambi in a laid-back yet insightful podcast, where we dive into the heart of D2C and e-commerce. With a combined experience of managing over £150 million in ad spend across Meta and TikTok and helping scale over 200 brands, we bring you a digestible blend of performance, operational, and creative wisdom.
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