Adam Lovick: The Business of Building a Travel Media Brand
Travel Creator Adam Lovick (@adam_lovick) joins Creator: The Podcast to discuss the evolution of travel content creation and brand building. In this episode, Adam shares how his family's travel agency background shaped his career path, including the ironic twist of being "fired by grandma" during COVID—a setback that ultimately pushed him to launch First Class Jerk, a travel media publishing company focused on the ‘premium traveler.’ Host Ross Borden explores Adam's signature green-screen TikTok style, his brand partnerships with major companies like Delta and Emirates, and the challenges of balancing creative work with business development. Adam offers refreshingly honest insights about the difficulty of building a creator business, admitting "This stuff is really hard. People underestimate how much time and energy it takes to be a creator." Whether you're looking to launch your own content brand or simply fascinated by the business of travel media, this conversation provides a realistic look at what it takes to carve out a distinctive voice in the crowded travel content space.
To learn more about CREATOR: The Podcast, visit creatorthepodcast.com
00:00 - Introduction to Adam Lovick
01:26 - Adam's early travel background and family business
03:20 - Getting fired by grandma and starting First Class Jerk
05:01 - The green screen content style and approach
06:36 - Sourcing content for green screen videos
07:47 - TikTok vs Instagram: Platform differences for creators
09:40 - The story behind First Class Jerk brand
12:48 - Working with brands and monetization strategies
16:25 - Building brand partnerships and cold outreach
20:22 - Perspective on influencer and PR agencies
23:42 - Long-term partnership with Delta
26:15 - Making the leap to full-time creator
29:17 - Adam's three favorite countries to live in
31:33 - Closing and where to follow Adam
CREATOR: The Podcast
Join Matador Network CEO Ross Borden as he uncovers how top content creators turned their passions into thriving businesses. Each episode delves into creators' origin stories and biggest obstacles—from early setbacks to breakthrough moments—while revealing their strategies for growing audiences, monetizing content, and building brands while traveling the world. Perfect for aspiring creators and entrepreneurs seeking actionable insights to launch their own creative careers.
Learn more at creatorthepodcast.com
- No. of episodes: 22
- Latest episode: 2025-06-24
- Business Entrepreneurship Marketing
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