Meet The YouTube Genius Building A £15,000,000 Empire | Calfreezy

Meet The YouTube Genius Building A £15,000,000 Empire | Calfreezy

Creator Playbooks · 2024-02-01
01:14:27

Callum Airey, better known as Calfreezy, is a prominent British YouTuber and content creator. He gained popularity through his YouTube channel, where he creates content related to gaming, challenges, and vlogs. He is also the co-founder of The Fellas Studios, the UK's fastest-growing podcast network acclaimed for its shows, including The Fellas, Saving Grace, Growing Paynes, and more. Notably, KSI and the Sidemen recently invested £1.5 million in the network, valuing the studio at £15 Million.In this episode, he shares:• His 1k to 4 Million Subscriber YouTube Strategy• How he's building the UK's fastest-growing podcast Network• What the Sidemen are really like• The anatomy of a viral video+ loads more!You may know Calfreezy for his funny videos or the R-Rated jokes on his podcast, but he is undeniably one of today's smartest creators so trust me, you don't want to miss this.Get a FREE Email breakdown of this business: https://callummcdonnell.substack.com/ Listen on Podcast Player: https://podcasters.spotify.com/pod/show/callum-mcdonnellFollow Callum on socials: Instagram - https://www.instagram.com/thecallummc/ Tiktok - https://www.tiktok.com/@heycallum Twitter - https://twitter.com/McdonnellCallum LinkedIn - https://www.linkedin.com/in/callummcdonnell/ Work with Callum: https://www.7xcontent.com/ Follow Calfreezy: Tiktok: https://www.tiktok.com/@calfreezyInstagram: https://www.instagram.com/calfreezy/YouTube: https://www.youtube.com/@calfreezyTimestamps:00:00 Introduction01:35 Calfreezy Is a Secret Genius02:28 Start of Calfreezy's YouTube Career03:28 Challenges of Starting on YouTube05:14 Birth of The Fellas Podcast09:01 Importance of Collaboration in Content Creation13:32 Science of Creating Engaging Content15:28 Impact of Authenticity in Content Creation19:06 Role of Collaboration in Calfreezy's Success20:05 What Is Calfreezy’s Content?28:37 Relationship with the Sidemen36:19 Calfreezy Proving Himself38:53 Unexpected Turn of Events39:28 Impact of COVID-1939:52 The Fellas Backstory40:24 Was It a Hit from Day One?40:43 The Concept and Evolution of the Podcast41:22 Drinking41:50 Transition to Spotify44:21 End of the Spotify Era45:15 Expansion of The Fellas Studios47:53 Strategy Behind Successful Podcasts50:18 Importance of Building Brands52:59 Challenges of Talent Management01:05:42 Lowest Moment01:09:35 Quick-fire Questions

Creator Playbooks

Stories behind some of the world's best creators & entrepreneurs.Hosted by Callum McDonnell.Watch on Youtube: https://www.youtube.com/channel/UCQtecnleIYyODepmiC-c7PQ

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