The 3 Biggest Profit Killers In Your Creative Business with Marcel Petitpas

The 3 Biggest Profit Killers In Your Creative Business with Marcel Petitpas

Creative Courage · 2025-06-04
56:32

Are you tired of getting to the end of the month and finding that there’s no money left?

If you aren’t making the level of profit you want to in your business, this episode is for you.

I’m joined by Marcel Petitpas - a profitability expert who’s worked with hundreds of agencies to help them increase their profit margins without sacrificing their creativity or sanity.

If you’re tired of working hard and still feeling like you’re underpaid for your talent, this is a must-listen.

We dig into the practical numbers, the mindset shifts, and the systems you need to get clear on what your business actually earns - and how to earn more.

Covered in this episode:

The biggest pricing mistakes creatives make.The 3 levers every agency owner needs to understand to boost their profit.Why most creatives are underpricing (and how to fix it).The exact profit margins you should be aiming for.Why a lack of clients isn’t always the cause of low profits - and what the real issue is.How to balance profitability with freedom and creativity.And much more…

If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.

PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.

LEARN MORE

Free Toolkit - https://parakeeto.com/toolkit/?utm_source=Earned+Media&utm_medium=Podcast+Appearance&utm_campaign=Matt+Essam

Parakeeto Foundation Course- https://course.parakeeto.com/?utm_source=Earned+Media&utm_medium=Podcast+Appearance&utm_campaign=Matt+Essam

Model Beta - https://form.asana.com/?k=1OSsviJBE_luDSLhqMwoRA&d=1156118475728463/?utm_source=Earned+Media&utm_medium=Podcast+Appearance&utm_campaign=Matt+Essam

YouTube - https://www.youtube.com/channel/UCkq1Fcy_x3ZcNjMZEaSvSpw

Blog - https://parakeeto.com/blog/

Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator

CONNECT

Marcel Petitpas on LinkedIn - https://www.linkedin.com/in/marcelpetitpas/

Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/

LISTEN

Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT

Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799

YouTube - https://www.youtube.com/@Matt_Essam

Creative Courage

Are you a creative business owner? Do you ever feel like you’ve got more to give? That there’s a bigger impact you could make? Or is there an innate fear that’s stopping you from achieving your full potential?

In this brand new podcast series, award-winning coach, author and speaker Matt Essam explores the internal battles we all face as creative business owners.

From the fear of launching to the anxiety we face around our life purpose, Creative Courage is the first podcast series that will dive deep into the psychology of courage and its key part in our success as business owners, leaders and creatives.

Each week, we bring you expert insights and proven strategies from inspiring entrepreneurs and thought leaders who have conquered their creative challenges.

If you’re ready to elevate your creative journey and unlock your full potential, so that you can make more impact, win better clients and ultimately be proud of what you’ve built, then subscribe to Creative Courage now on your favourite podcast platform.

Join us as we redefine what it means to thrive as a creative business owner.

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