265: Guru Rehab

Conspirituality · 2025-07-10

We return to the ongoing saga of Aubrey Marcus. As a wealthy, anti-vax New Ager who campaigned for RFK Jr (before going MAGA), he’s a pole star for the conspirituality moment and its political manias. He’s also a ceaseless innovator of guru narrative tech, with his latest trick being the attempt to turn his own implosion into top-tier content by enlisting an ex-fiance to prove his spiritual bona fides. ,

As we look at his rehab schtick in the context of the great guru death-spirals of the past, we’ll learn that he has a lot of the old 1970s vibe going on, but the digital age brings new humiliations and opportunities. At the end, we'll update you on another guru rehab in motion: the Liver King.
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Conspirituality

Dismantling New Age cults, wellness grifters, and conspiracy-mad yogis. At best, the conspirituality movement attacks public health efforts in times of crisis. At worst, it fronts and recruits for the fever-dream of QAnon. As the alt-right and New Age horseshoe toward each other in a blur of disinformation, clear discourse, and good intentions get smothered. Charismatic influencers exploit their followers by co-opting conspiracy theories on a spectrum of intensity ranging from vaccines to child trafficking. In the process, spiritual beliefs that have nurtured creativity and meaning are transforming into memes of a quickly-globalizing paranoia. Conspirituality Podcast attempts to bring understanding to this landscape. A journalist, a cult researcher, and a philosophical skeptic discuss the stories, cognitive dissonances, and cultic dynamics tearing through the yoga, wellness, and new spirituality worlds. Mainstream outlets have noticed the problem. We crowd-source, research, analyze, and dream answers to it.

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