Bootstrapped and Booming with Kitsch’s Cassandra Morales Thurswell

On today’s episode, Meghan sits down with Cassandra Morales Thurswell, founder of the viral beauty brand Kitsch. They have an authentic conversation about turning a passion into a business—from Cassie’s early days handcrafting hair ties to building one of the largest self-funded, woman-owned beauty brands in the country. The two discuss how grit, intentional design, and a scrappy mindset were essential in transforming a humble start into a thriving global business.

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Main Theme: “Crabbuckit” words and music by Kevin Deron Brereton (c) Universal Songs of Polygram Int., Inc. on behalf of Universal Music Publishing Canada (BMI) / 100% interest for the Territory.

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As Meghan, Duchess of Sussex builds out a business of her own, she’s getting advice and insights from a handful of amazing women who have scaled small ideas into successful companies. These fly-on-the-wall conversations will no doubt inspire anyone who’s interested in turning their own entrepreneurial dreams into a reality and anyone else who just wants to hear what really happens behind the scenes.

• No. of episodes: 10
• Latest episode: 2025-06-03
• Business

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