Dennis Yu: How to Win with AI in Search, Social & Business

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Dennis Yu shares his expertise on Google Knowledge Panels, effective AI use, and establishing digital authority while revealing why most marketers fail by jumping to recommendations without proper analysis.

• Google verification (Knowledge Panel) establishes your digital authority for free
• The personal brand website homepage should be the definitive location for your professional facts
• AI systems draw from Google's information layer, making your search presence crucial
• Effective AI use involves conversations rather than one-shot "magic" prompts
• The $1/day strategy tests content at small scale before investing heavily in winners
• Real, authentic content consistently outperforms AI-generated material
• The MAA framework (Metrics, Analysis, Action) provides a systematic approach to marketing decisions
• "Flawsome" content showing authentic experiences resonates across all platforms
• Paid promotion can actually improve SEO through behavioral signals

Share this episode with entrepreneurs who want to establish genuine digital authority. If you haven't yet followed the show or given a review, this is a great moment to do so - those five stars help reach a bigger audience!

This episode was recorded at DGT/LX 2025 in Oeiras on April 22, 2025. Read the blog article and show notes here: https://webdrie.net/dennis-yu-how-to-win-with-ai-in-search-social-business/

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Dennis Yu: How to Win with AI in Search, Social & Business | S5 E20

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