Negative Keywords: Your Secret Weapon for Filtering Out Time-Wasters
In this episode of Clicks & Clarity with Claire, we're diving into negative keywords—your secret weapon for filtering out irrelevant clicks and protecting your Google Ads budget.
Claire Jarrett shares real-life examples of businesses wasting thousands on the wrong audience, simply because they overlooked negative keywords.
You'll learn exactly how to identify and exclude irrelevant searches, competitor names, and even your own brand terms to ensure your ads attract only high-intent buyers.
Tune in now to stop wasting money on clicks that never convert—and start attracting leads that actually matter.
Clicks and Clarity with Claire
If you’re spending real money on Google Ads and still asking, “Why isn’t this working?”—this podcast is for you.
I’m Claire Jarrett, Google Ads strategist and founder of Jarrett Digital. Each week, I break down what’s actually going on behind the numbers—so you can stop wasting ad spend, start attracting qualified leads, and scale with confidence.
No fluff. No jargon. Just clear advice, real audits, and proven strategies from accounts managing four to six figures in monthly ad spend.
Whether you're DIY-ing your ads or working with an agency, this is the clarity you've been missing.
Where can you listen?
