Competitor Bidding: The High-Risk Strategy That's Draining Your Budget
In this eye-opening episode of "Clicks & Clarity with Claire," host Claire Jarrett tackles the controversial topic of competitor bidding in Google Ads. Drawing from her extensive experience in auditing and optimizing campaigns, Claire reveals why this seemingly clever strategy often backfires, draining budgets and yielding poor results .
Claire breaks down the risks associated with aggressive competitor bidding, including inflated costs per click, low Quality Scores, potential legal issues, and wasted ad spend . She shares real-world examples of campaigns gone wrong and provides actionable alternatives to improve ad performance without resorting to risky bidding tactics .
Listeners will learn smarter approaches to Google Ads, focusing on refining keyword strategies, improving Quality Scores, and analyzing competitor tactics effectively . Claire emphasizes the importance of highlighting unique selling propositions and optimizing campaign structures for better results .
This episode is a must-listen for businesses struggling to compete in Google Ads or those considering competitor bidding as a strategy. Claire's insights will help advertisers make informed decisions, avoid costly mistakes, and develop more effective, budget-friendly Google Ads campaigns
Clicks and Clarity with Claire
If you’re spending real money on Google Ads and still asking, “Why isn’t this working?”—this podcast is for you.
I’m Claire Jarrett, Google Ads strategist and founder of Jarrett Digital. Each week, I break down what’s actually going on behind the numbers—so you can stop wasting ad spend, start attracting qualified leads, and scale with confidence.
No fluff. No jargon. Just clear advice, real audits, and proven strategies from accounts managing four to six figures in monthly ad spend.
Whether you're DIY-ing your ads or working with an agency, this is the clarity you've been missing.
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