230. CFO Stories | Strategic Growth in Creative Industries – A CFO’s Perspective with Karla Smith

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In this episode of CFO 4.0, host Hannah Munro chats with Karla Smith, CFO at Ogilvy UK, about her unique path to CFO and how finance operates at the heart of a creative, people-driven organisation.

Key topics covered include:

Karla’s career journey from audit trainee to CFOHow to succeed in senior finance roles with flexible hours and build mutual trust with your organisation.The role of finance in creative industriesBuilding financial literacy across teams through internal trainingApproaching talent investment and balancing short-term results with long-term value.Tips for new CFOs on strategic planning, effective delegation, and building strong CEO partnerships.

Links mentioned:

Karla's LinkedinLearn more about Ogilvy Explore other CFO 4.0 Podcast episodes here. Subscribe to our Podcast!

Welcome to CFO 4.0, where we explore the dynamic landscape of Financial Leadership in the era of Technology 4.0. I'm your host, Hannah Munro, Managing Director of itas, a pioneering Financial Transformation consultancy.

 

In this podcast series, we unravel the intricate connection between cutting-edge technologies and the financial domain. It's more than just adopting tools; it's about cultivating the skills necessary to navigate and spearhead the transformative journey within Finance. 

 

CFO 4.0 embodies the archetype of the Financial Leader in the future — a fusion of strategic visionaries and tech-savvy innovators. As the CFO role swiftly evolves from a mere cost controller to a strategic influencer, each transition opens up novel possibilities. Tune in as we share valuable insights and guidance from inspirational CFOs and finance leaders every episode, empowering you to revolutionise your processes, people, and data.

 

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• No. of episodes: 233
• Latest episode: 2025-06-17
• Business Management Education

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