Diamonds Are Not Forever: The Collapse of a Sparkling Empire
But This Time It's Different · 2025-06-12
In this episode, Sinead and Alex dig into the collapse of the diamond industry, where natural stones are losing their luster and lab-grown gems are stealing the show.
They unpack how Gen Z’s love of sustainability, customization, and not being scammed by boomer romance marketing is reshaping the market. From De Beers' existential crisis to the downfall of mall jewelers, this is a story of cultural shift, economic reckoning, and what happens when the ultimate symbol of “forever” loses its grip on the collective imagination.
But This Time It's Different
But This Time It’s Different is where we unpack the truth behind the wrong, late or wilfully blind stories we’re told- about progress, markets, governments, and tech- with apparently sharp analysis and dark humor.
- No. of episodes: 16
- Latest episode: 2025-07-10
- Technology
Where can you listen?
