The strategic genius of Taylor Swift

Steve Jobs. Jeff Bezos. Taylor Swift? A new book makes a compelling case for why the world’s biggest pop star belongs in the pantheon of business masterminds.

In this episode, Josh Dornbrack talks to Harvard Business Review senior editor Kevin Evers to explore the bold strategic decisions behind Taylor Swift’s rise, from redefining fan engagement to mastering reinvention in a disrupted industry. Her $2bn Eras Tour wasn’t a fluke, it was the product of long-term thinking, relentless innovation and "anti-fragile" leadership. Tune in for sharp insights that will change how you think about strategy, brand and customer connection.

Hosted on Acast. See acast.com/privacy for more information.

Business Leader's team of top journalists - Graham Ruddick, Sarah Vizard, Josh Dornbrack, and Dougal Shaw - take a second look at stories of success and failure, provide masterclasses from world-leading experts and guide you through what matters in the business world

Hosted on Acast. See acast.com/privacy for more information.

• No. of episodes: 118
• Latest episode: 2025-04-24
• Business Management

Where can you listen?