India’s '10-minute' delivery craze

Groceries delivered to your doorstep in just 10 minutes? India’s online platforms are promising this instant delivery for millions of shoppers – items at your door in between 10 and 30 mins.

But behind the convenience lies a deeper story - exhausted gig workers, struggling family-run stores, and questions about the long-term sustainability of the business model.

We look at the real cost of India’s quick commerce, or Q-commerce, industry.

If you would like to get in touch with the show, please email: [email protected]

Presented and produced by Devina Gupta

(Picture: A Swiggy delivery rider and a rider for rival brand Zepto on their bikes with delivery boxes in Mumbai, India. Credit: Getty Images)

Business Daily

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