The Honest Truth About Writing a Business Book with Alice Benham
There's something about writing a book that seems so glamorous, so I'm always keen to hear from people who've actually done it and can give me an honest review of what it's like.
So in this episode, I chat with previous guest, Alice Benham, about her experience of writing her bestselling book The Digital Marketing Handbook. We delve into the ins and outs of the book-writing process, the strategic reasons behind writing a book for your business and the impact it can have. Alice was super honest about the experience, including the challenges and legal issues she faced.
If you've ever considered writing a book for your business, this episode is a must-listen!
Key Takeaways:
Writing a book can be a strategic move for business owners, helping to elevate their brand and establish them as thought leaders.
The book-writing process can be challenging and time-consuming, with unexpected hurdles such as editing, design and legal issues.
Launching a book requires a different skill set than writing one, and it's important to have a strategy in place to maximise its impact.
It is important to set your expectations, it might take over your life for up to two years.
Episode Highlights:
03:31 The Book Deal Journey
11:15 Editing Challenges and Lessons
19:30 Legal Issues and High-Level Problems
23:51 Balancing Business Growth and Personal Goals
33:39 The Challenges of Book Promotion
About the Guest:
Alice Benham is a business strategist who helps people to take their big vision into their daily action.
Website: alicebenham.co.uk
Podcast: Starting the Conversation
Mentioned in the Episode:
Buy Alice's book The Digital Marketing Handbook on Amazon | Bookshop.Org | Waterstones
End Credits
I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @lizmmosley or @buildingyourbrandpodcast and I hope you enjoy the episode!
This episode was written and recorded by me and produced by Lucy Lucraft (http://lucylucraft.co.uk)
If you enjoyed this episode please leave a 5* rating and review!
Building your Brand
Graphic Designer Liz Mosley wants all you small business owners to build businesses that you LOVE and feel confident about promoting. Through her decade of branding and design experience and with the help of her guests, she shares top tips to take the fear out of selling and building your brand.
Produced by: Lucy Lucraft (Instagram @lucylucraft
Cover illustration: Matt Joyce (Instagram @mattjoyce_illustrator)
- No. of episodes: 175
- Latest episode: 2025-04-30
- Business Entrepreneurship
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