Niche and Thrive: How Specialisation Can Skyrocket Your Salon Business
🎧 Episode: Niche and Thrive – How Specialisation Can Skyrocket Your Salon Business
Trying to please everyone? That’s a fast track to burnout—and bland branding. In this episode, I’m sharing exactly why narrowing your salon’s focus could be the smartest decision you make this year.
Here’s what we’ll cover:
Why generalists get overlooked in today’s salon market The 4 powerful ways to define your niche (it’s not just about services!) How niching leads to better clients, higher prices, and simpler marketing Real-world examples to inspire your own specialisation journey How to test a niche without locking yourself in🪄 Whether you’re a curly-hair specialist or building an inclusive, body-positive brand—this episode will help you own your niche with confidence.
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Build Your Salon with Phil Jackson
Here to help hair and beauty business owners master the skills they need for bigger profits and a fuller life. Step up and Build Your Salon!
- No. of episodes: 192
- Latest episode: 2025-05-13
- Business Entrepreneurship
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