Stop chasing followers: how to grow a loyal and engaged audience on social media
In this episode, Emma Cleary shares her journey from modelling to building her own social media business, Embrace Socials. She discusses the importance of personal branding and building an engaged audience on Instagram. Emma emphasises being authentic and true to yourself on social media, highlighting the power of educational and entertaining content. She advises professionals to focus on their ideal audience, create resonating content, and overcome the fear of sharing their expertise online.
In This Episode, We Cover:
The significance of building a personal brand on social mediaThe value of an engaged and relevant audience over a large, disengaged oneUnderstanding that unfollows are not necessarily negativeKey Instagram engagement metrics: saves, shares, and watch timeStarting small and maintaining consistency in social media effortsBeing yourself and showcasing your personality to connect with your audienceExperimenting with different content types to find what resonatesSharing your journey and being vulnerable to build trustFocusing on providing value and helping your audienceAvoiding comparisons and recognising that success takes time and effortUseful Links:
Follow Emma on Instagram: @embrace_socialsVisit her website: Embrace Socials
Build Your Dream Business
Welcome to Build Your Dream Business, brought to you by Solo. More than just a booking app, we’re a community for independent pros in hair, beauty, and wellness. In this series, our host, Katrina, will bring you closer to real stories of success from the industry’s finest and share practical advice to help your business flourish. At Solo, we understand the journey of working independently and our goal is to connect, empower, and inspire you. We’re here to make sure that even though you work solo, you’re never truly alone.
- No. of episodes: 13
- Latest episode: 2024-08-22
- Business Technology Entrepreneurship
Where can you listen?
