Real estate sustainability is all about building future value w/Georgia Elliott-Smith
In this provocative episode of Bricks & More, Adrian Strittmatter is joined by Georgia Elliott-Smith – engineer, environmental activist, and founder of consultancy Element Four – to explore why sustainability isn’t just a moral imperative, but a commercial one.
Georgia argues that real estate’s current approach to ESG is flawed, often more about brand image than actual impact. But here’s the catch: in a world of changing economic and environmental realities, growing regulation, investor scrutiny, and tenant expectations, shallow sustainability is also bad business.
Key talking points:
🌍 Why net zero pledges are misleading – and how they risk long-term value
🏛️ How policy, litigation, and transparency are reshaping what investors demand
📉 Why greenwashing damages trust, brand equity, and asset performance
💥 Why embracing real change (even when it’s uncomfortable) is a competitive advantage
If you think ESG is just a checkbox – or if you’re serious about making your assets future-proof – this episode will change the way you think about value.
Georgia’s LinkedIn: https://www.linkedin.com/in/georgiaelliott-smith/
Adrian’s LinkedIn: https://www.linkedin.com/in/adrianstrittmatter
Saentys: https://saentys.com/
Bricks & More: Unlocking Real Estate Value
This is Bricks & More, the podcast dedicated to reimagining what real estate value truly means. How it is generated, unlocked, unleashed and calculated.
Hosted by Adrian Strittmatter, CEO and co founder of Saentys, a global creative consultancy specialising in destinations, real estate and the hospitality sector. Adrian and his team have worked on some of the world's most iconic destinations in over 35 countries.
Each week, we'll be bringing you a conversation with top industry leaders challenging outdated and limiting notions of what generates real estate value.
So if you're passionate about making real estate more valuable for more people, look no further.
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