Experience x Efficiency: The New Office Value Equation with Dan Higginson
In this insight-packed episode of Bricks & More, Adrian Strittmatter speaks with Dan Higginson – Director of Development and Leasing at Greycoat – to explore what makes an office truly valuable in 2025 and beyond.
Dan shares why the old rules of office development no longer apply – and how leading landlords are shifting from a cost-per-square-foot mindset to a hospitality-led, customer-first approach. It’s not just about desks and leases anymore. It’s about experience, identity, and long-term relevance.
Key talking points:
🏢 Why ‘Grade A’ is no longer a differentiator – and what matters more to tenants today
🔁 How retrofit is reshaping the commercial office market in London
🤝 Why service, experience, and tenant relationships are the new battlegrounds for value
🧠 How to design buildings that reflect how people actually work – not just how they used to
If you’re developing, leasing, or investing in commercial real estate, this episode is a must-listen for rethinking how value is created – and who it’s created for.
Dan’s LinkedIn: https://www.linkedin.com/in/dan-higginson-45b5454b/
Greycoat: http://greycoat.com
Adrian’s LinkedIn: https://www.linkedin.com/in/adrianstrittmatter
Saentys: https://saentys.com/
Bricks & More: Unlocking Real Estate Value
This is Bricks & More, the podcast dedicated to reimagining what real estate value truly means. How it is generated, unlocked, unleashed and calculated.
Hosted by Adrian Strittmatter, CEO and co founder of Saentys, a global creative consultancy specialising in destinations, real estate and the hospitality sector. Adrian and his team have worked on some of the world's most iconic destinations in over 35 countries.
Each week, we'll be bringing you a conversation with top industry leaders challenging outdated and limiting notions of what generates real estate value.
So if you're passionate about making real estate more valuable for more people, look no further.
Where can you listen?
