Ep. 1 - The Branding of (UK) Business Education and Business Schools
Breaking Marketing Insights (BMI) · 2024-11-22
In this first episode, Marketing Professor Chris Hackley, founder of the Department of Marketing at Royal Holloway-University of London, shares insights from his new book But...How Do You Teach, Business?, which looks at the role of business education and business schools in the (UK) higher education sector since the 1980s.
Breaking Marketing Insights (BMI)
Welcome to Breaking Marketing Insights (BMI), a podcast series by the Department of Marketing at the School of Business and Management, Royal Holloway-University of London. BMI brings you cutting-edge research insights and best educational practices from leading marketing experts, both within and beyond our department, exploring the latest trends and strategies shaping the marketing world today!
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