Ag Marketing & Branding with Georgia Beattie

Marketing strategies and challenges in the highly competitive (and highly-regulated) food and commodities industry are revealed as IntelligenceBank CEO Tessa Court discovers the amazing go-to-market journey of Georgia Beattie, CEO of Bulla Farms and Mushroom Saloon. Georgia discusses how she began her journey at age 28 exporting wine to China, and how that evolved into her most current ventures in the world of agriculture and mushroom farming. This conversation will uncover some amazing nuggets of information around how to brand and market in her highly competitive space. Georgia also goes over how IntelligenceBank has helped her marketing strategy and efforts by making her marketing team compete with the much larger companies in the space. If you are a fan of mushrooms, brand marketing, a good David and Goliath story, or just want to hear an amazing journey of an entrepreneur, this episode will be sure to entice your taste buds and grow your understanding of agriculture marketing.

Join visionary CMOs, Brand Managers and other marketing leaders as they pull back the curtain on the globe’s most iconic brands. Brought to you by IntelligenceBank, the Brand Intelligence podcast is your passport to understanding how brand gurus wield effective brand strategies to create demand, build customer loyalty and dominate markets.
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Looking for the best brand strategy podcast? Brand Intelligence delivers unrivaled insights, strategies, and conversations with marketing trailblazers. Each episode features candid interviews with luminaries who will explore the intersection of art and science as they unveil their playbook on crafting compelling brand narratives, navigating the ever-evolving digital landscape, and defying industry norms to emerge victorious.
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• No. of episodes: 21
• Latest episode: 2025-05-09
• Business Technology Marketing

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