Minor Figures: The £30M Secret Success in Oat Milk

Minor Figures is the secret success story and insurgent brand that I really wasn't all that aware of before now.

At its origin, Minor Figures is a coffee business that was started in 2013 by barista friends Jonathan Chiu, Stuart Forsyth and Will Rixon. But although its original home was in the food service channel, in recent years a tremendous amount of growth has come from the Oatmilk category in Grocery Retail.

The business now has retail sales of around £30M, employs 71 people across 3 offices, and is selling in over 25 countries across the globe..

Fiona speaks to Commercial Director Ben Vear, who along with his team has been behind much of this transformational growth.

instagram: https://www.instagram.com/minorfigures/
facebook: https://www.facebook.com/minorfigures

Brand Growth Heroes ranks in the top 1.5% of ALL podcasts globally. With +25 years' experience working for brand giants and as coach to over 400 challenger brand founders, Fiona Fitz asks the questions you need the answers to from the founders of wildly successful consumer goods brands driving transformational growth.

• No. of episodes: 96
• Latest episode: 2025-07-02
• Business

Where can you listen?