ASAP Rocky’s Ray-Ban Move: Are Celebrity Creative Directors the Future?
ASAP Rocky is the latest celebrity to take on a Creative Director role, this time with Ray-Ban. But does star power really translate to creative leadership, or is this just another marketing stunt? In this episode, we break down the rise of celebrity creative directors from Kanye questioning Lady Gaga’s role at Polaroid to Pharrell at Louis Vuitton and ask the big question: Do they actually bring value, or is it all just hype?
- The history of celebrities as creative directors
- ASAP Rocky x Ray-Ban—what’s the vision?
- When it works vs. when it flopsLet’s talk creativity, credibility, and the power of celebrity influence.
Brand Culture Collective
Step into the dynamic world of branding with Brand Culture Collective. Join hosts Delaney, Rondell, and Simon—seasoned experts in branding, creative direction, and marketing—as they dissect the latest trends, spotlight bold campaigns, and unpack the strategies that bring brands to life. In each episode, you’ll gain fresh insights into how brands build authentic connections in today’s fast-evolving culture. Whether you're a creator, strategist, or just fascinated by the art of branding, Brand Culture Collective is your go-to source for all things brand culture.
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