From Juice Bar to Cult Status: The Story of Joe and the Juice with Kaspar Basse

Beyond the Mat · 2025-05-08

01:01:58

This week’s episode is one that feels particularly special. I’m joined by my husband, Kaspar Basse: entrepreneur, visionary, and founder of Joe & The Juice. In this intimate conversation, Kaspar shares how an idea, humble beginnings and limited financial backing turned into one of the most distinctive lifestyle brands in the world.

We explore the early days of Joe & The Juice, including the challenges of scaling and how Kaspar’s admiration for disruptor brands shaped his own approach to growth, experience, and identity. At the heart of his journey is a deep commitment to company culture, a key ingredient he believes set Joe & The Juice apart and helped foster a global community of loyal employees and customers.

Kaspar also answers some of your questions, from navigating setbacks to staying creatively driven; this one is not to be missed!

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Beyond the Mat

Bryony Deery is a world-renowned Pilates teacher and the founder of the health and fitness app Pilates By Bryony. She discovered Pilates after a serious car accident at the age of 17. Through the practice, she healed her chronic pain and began teaching others. Today, Bryony has trained some of the most inspirational people of our time—all while having life-changing conversations as they move.

Beyond the Mat is a podcast inspired by those conversations on the mat. With so much conflicting information about wellness and fitness today, it’s easy to feel overwhelmed and confused. On the show, Bryony cuts through the noise in a way that’s relatable and practical, offering tangible tips you can actually use. Expect full-disclosure moments, life hacks to level up your life, and stories that activate your dreams—with no gatekeeping allowed.

Join us every Thursday.

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