Episode 14 - From $40 to Luxury Destinations: Kellsie Bain on Pricing, Confidence, and Building a Global Makeup Brand
Episode Summary:
In this value-packed episode of Beauty and the Boss,Levarna sits down with the incredibly inspiring Kellsie Bain an internationally recognized makeup artist, educator, and mentor with over 149,000 followers on Instagram. From doing $40 makeup gigs in her small country town in Australia to building a luxury bridal business that takes her across the globe, Kellsie shares her raw, real journey to success.
Levarna dives into how Kellsie went from a corporate insurance job to a global beauty entrepreneur. Kellsie shares how showing up online transformed her career, the mindset shifts that helped her raise her rates, and how one TikTok post sparked an industry-wide conversation around pricing and value.
Whether you’re a freelance artist or creative entrepreneur, this episode will inspire you to stop undercharging and start owning your worth.
💡 You'll Learn:
How to grow from a hobbyist to a high-end artistWhy showing your face online builds brand trustThe power of content, education, and consistencyHow Kelsey booked her first destination jobThe mindset shift from being busy to being profitablePractical advice for raising your rates confidentlyWhy your location doesn’t limit your worth💬 Notable Quotes“Success doesn’t mean being booked and busy. It’s charging more and working less.”
“You don’t have to chase your best clients they’ll find you.”
“Don’t let your location hold you back.”
“Authenticity builds trust. That’s when everything changed for me.”
📚 Resources & Tools Mentioned:
Free facebook group for bridal artists:
https://www.facebook.com/groups/bookmorebridesfreegroup
Booked & Profitable - Bridal Business Restworkshop:
https://levarnabusinesscoach.mykajabi.com/booked-and-profitable
Book More Brides - Artist Academy waitlist:
https://levarnabusinesscoach.mykajabi.com/bmb-artist-academy-waitlist
Connect with Levarna: https://www.instagram.com/levarnabusinesscoach/
Connect with Kellsie: https://www.instagram.com/kellsiebainmakeup/
Tag us on Instagram with your favorite takeaway and don’t forget to leave a review. Every share helps inspire more beauty bosses like you. 💄
Beauty and the Boss
Growing a bridal hair or makeup business can be lonely and challenging! Levarna Wolland, a multi-six-figure bridal hair and makeup business owner, believes that success in the wedding beauty industry is created by thinking and acting like a strategic business owner, rather than overly focusing on artistry skills. In this podcast, Levarna tackles industry issues that are rarely discussed but often prevent artists from experiencing rapid business growth. Join the community at https://www.facebook.com/groups/bookmorebridesfreegroup
- No. of episodes: 19
- Latest episode: 2025-10-12
- Business Entrepreneurship Marketing
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