From Compliance to Advantage: The Hidden ROI of Accessibility
What happens when accessibility transcends from a legal obligation to a strategic business advantage? That's exactly what Gina Bhawalkar, Principal Analyst for Digital Accessibility at Forrester Research, illuminates in our fascinating conversation about the evolving digital accessibility landscape.
Gina brings two decades of experience to the table, having started her journey testing products with people with disabilities before moving into leadership roles where she championed accessibility within major organizations. Now at Forrester, she researches how companies effectively scale accessibility practices and evaluates the leading accessibility platforms through the influential Forrester Wave methodology.
Our discussion reveals a critical disconnect that exists in many organizations today - while 60% claim executive commitment to accessibility, fewer than half implement proven best practices like including people with disabilities in research or making accessibility a formal project requirement. This gap between intention and action represents both a challenge and an opportunity.
The conversation takes a particularly illuminating turn when Gina outlines the four categories of business benefits beyond compliance: increasing revenue, reducing costs, enhancing organizational resilience, and building trust. From competitive advantages in procurement to designing for changing demographics, these multidimensional benefits offer a compelling case for accessibility that goes far beyond legal requirements.
We also explore how different regions approach accessibility - from the compliance-driven motivation in the US to the European focus on privacy connections and Australia's integration with customer experience initiatives. The growing influence of the European Accessibility Act is creating a global ripple effect that will impact procurement decisions worldwide.
For anyone leading digital initiatives or interested in creating better products for everyone, this episode offers invaluable insights into how accessibility can become a catalyst for innovation rather than just another compliance checkbox. Listen now to discover how the "curb cut effect" means that designing for accessibility ultimately creates better experiences for all users.Follow axschat on social media.
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AXSChat Podcast
Podcast by Antonio Santos, Debra Ruh, Neil Milliken: Connecting Accessibility, Disability, and Technology
Welcome to a vibrant community where we explore accessibility, disability, assistive technology, diversity, and the future of work. Hosted by Antonio Santos, Debra Ruh, and Neil Milliken, our open online community is committed to crafting an inclusive world for everyone.
Accessibility for All: Our Mission
Believing firmly that accessibility is not just a feature but a right, we leverage the transformative power of social media to foster connections, promote in-depth discussions, and spread vital knowledge about groundbreaking work in access and inclusion.
Weekly Engagements: Interviews, Twitter Chats, and More
Join us for compelling weekly interviews with innovative minds who are making strides in assistive technology. Participate in Twitter chats with contributors dedicated to forging a more inclusive world, enabling greater societal participation for individuals with disabilities.
Diverse Topics: Encouraging Participation and Voice
Our conversations span an array of subjects linked to accessibility, from technology innovations to diverse work environments. Your voice matters! Engage with us by tweeting using the hashtag #axschat and be part of the movement that champions accessibility and inclusivity for all.
Be Part of the Future: Subscribe Today
We invite you to join us in this vital dialogue on accessibility, disability, assistive technology, and the future of diverse work environments. Subscribe today to stay updated on the latest insights and be part of a community that's shaping the future inclusively.
- No. of episodes: 264
- Latest episode: 2025-05-18
- Business Technology Management
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