The emerging channels thriving beyond walled gardens
With some marketers pressing pause on their plans to move beyond third-party cookies, others are ramping up plans for a cookieless, ID-less and perhaps Google-less future.
On this episode of the Performance Marketing Unlocked podcast, we scale the walled gardens and look at emerging advertising channels operating beyond the web. PMW's Premium Content Editor Jyoti Rambhai (2:40), joins host Joe at the top of the pod to discuss the state of CTV, before Jess McGrogan, GM of Business Development for Brand at The Trade Desk (19:13), delivers insight into why brands and advertisers slowing down first-party data investment could be making huge a mistake.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Episode breakdown ~
The future of streaming, CTV and linear broadcasters (2:40)
Talking the open internet and a cookieless world (19:13)
How advertisers can win through CTV (35:28)
PMW's Resell Me a Pen Challenge (41:28)
~ Further reading ~
Google reveals third-party cookies are here to stay
The Trade Desk to introduce Sincera’s data to entire ad industry
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Performance Marketing Unlocked
The podcast that gets beneath the surface of the biggest issues in performance marketing – from TikTok and ChatGPT, to the metaverse and PPC.
From the Haymarket editorial team behind the daily publication Performance Marketing World (PMW) and its annual PMW Unlocked event, this podcast combines expert advice with community contributions to help practitioners and managers alike get the most out of the latest techniques and technology in this fast moving industry.
In each episode, the PMW editorial team interviews top marketers from brands, agencies, trade bodies and platforms to reveal their secrets to success, what good looks like and how to get it right. We discuss what they think is overrated and underrated in the industry, they give us their best practice and attempt the renowned PMW Re-sell Me A Pen challenge.
This podcast gives you all the insights, expertise and world-class speakers from the Unlocked event, but available in your pocket all year round, keeping you up to date with the latest and greatest in performance marketing.
Listeners can interact with the podcast guests via the bespoke LinkedIn community, PMW Unlocked, where they can send questions, take part in polls and get exclusive insights from previous and future speakers at the Unlocked event.
This is performance marketing, unlocked.
Hosted on Acast. See acast.com/privacy for more information.
- No. of episodes: 100
- Latest episode: 2025-05-20
- Business News Marketing Business News
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