Reviewing 2024 and looking ahead to 2025
The year is almost over and you know what that means, it's time to look back on what was and throw out some hot takes for what's ahead.
On the final episode of the Performance Marketing Unlocked podcast season 3, the entire PMW editorial team (1:51) is in the studio to talk about 2024's biggest surprises, 2025's most exciting trends, and assess the myriad of opportunities and threats facing adland in the coming months.
It isn't all debate however, we also embrace the festive season by playing a little game that sheds some light on the team's favourite Christmas films.
See you in the new year for season 4!
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Episode breakdown ~
(1:51) The PMW team reviews 2024
(21:49) Hot takes for 2025
(46:42) Biggest opportunities and threats facing adland next year
(51:53) Festive fun!
~ Further reading ~
GARM to shut down following Musk's X antitrust lawsuit
‘Anyone else tearing their hair out too?’: Adland reacts to Google’s big cookie comeback
Dentsu forecasts global advertising market to grow 6.8% in 2024
TikTok faces US ban by the new year if it doesn’t sever ties with ByteDance
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Performance Marketing Unlocked
The podcast that gets beneath the surface of the biggest issues in performance marketing – from TikTok and ChatGPT, to the metaverse and PPC.
From the Haymarket editorial team behind the daily publication Performance Marketing World (PMW) and its annual PMW Unlocked event, this podcast combines expert advice with community contributions to help practitioners and managers alike get the most out of the latest techniques and technology in this fast moving industry.
In each episode, the PMW editorial team interviews top marketers from brands, agencies, trade bodies and platforms to reveal their secrets to success, what good looks like and how to get it right. We discuss what they think is overrated and underrated in the industry, they give us their best practice and attempt the renowned PMW Re-sell Me A Pen challenge.
This podcast gives you all the insights, expertise and world-class speakers from the Unlocked event, but available in your pocket all year round, keeping you up to date with the latest and greatest in performance marketing.
Listeners can interact with the podcast guests via the bespoke LinkedIn community, PMW Unlocked, where they can send questions, take part in polls and get exclusive insights from previous and future speakers at the Unlocked event.
This is performance marketing, unlocked.
Hosted on Acast. See acast.com/privacy for more information.
- No. of episodes: 97
- Latest episode: 2025-04-29
- Business News Marketing Business News
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