Has Cannes 2025 been a success?
Expectations often run high for marketers at Cannes Lions, with big budget dealmaking top of mind. But what really drives success at the Festival of Creativity?
On this Cannes Lions special edition of the Performance Marketing Unlocked podcast, PMW's Editor Robin Langford (2:28) joins host Joe to analyse the hottest talking points from the week. The pair make reference to conversations they've had along the Croisette with many of the industy's best and brightest, such as Spotify's Head of Global Advertising Sales & Partnerships Brian Burner, Alice Beecroft, Senior Director of Global Strategy and Partnerships at Yahoo, Unilever's Global Marketing Director Mario Draghi, Kate Bird, EMEA Senior Marketing Director at Snap, and many more – including some returning guests.
Also included are several snippets recorded directly from the PMW team's conversations with industry experts – look forward to those interwoven throughout the episode!
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Episode breakdown ~
Cannesdemonium with Robin and Joe! (2:28)
Spotify's Brian Berner talks industry growth and innovation (26:43)
The Trade Desk's Phil Duffield reflects on his 11th Cannes Lions (35:05)
Yahoo's Alice Beecroft reveals the recipe for success along the Croisette (43:42)
~ Further reading ~
When will we stop talking about AI?
Cannes Lions Live Day 3: Creativity is back on the menu
Cannes Lions 2025: Havas and TikTok double down on AI while Dentsu rolls out new offerings
What is most interesting about Cannes Lions 2025?
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Performance Marketing Unlocked
The podcast that gets beneath the surface of the biggest issues in performance marketing – from TikTok and ChatGPT, to the metaverse and PPC.
From the Haymarket editorial team behind the daily publication Performance Marketing World (PMW) and its annual PMW Unlocked event, this podcast combines expert advice with community contributions to help practitioners and managers alike get the most out of the latest techniques and technology in this fast moving industry.
In each episode, the PMW editorial team interviews top marketers from brands, agencies, trade bodies and platforms to reveal their secrets to success, what good looks like and how to get it right. We discuss what they think is overrated and underrated in the industry, they give us their best practice and attempt the renowned PMW Re-sell Me A Pen challenge.
This podcast gives you all the insights, expertise and world-class speakers from the Unlocked event, but available in your pocket all year round, keeping you up to date with the latest and greatest in performance marketing.
Listeners can interact with the podcast guests via the bespoke LinkedIn community, PMW Unlocked, where they can send questions, take part in polls and get exclusive insights from previous and future speakers at the Unlocked event.
This is performance marketing, unlocked.
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- No. of episodes: 108
- Latest episode: 2025-07-31
- Business News Marketing Business News
Where can you listen?
