Instant Forms vs Landing Pages

If you’re running paid ads for your gym, one of the most important decisions you’ll make is what happens after someone clicks. Should you send them to a landing page or keep them on Facebook with an instant form?

Here’s how we break it down:

Instant Forms

Easy to set up and live in minutesKeep users on Facebook or InstagramAuto-filled details reduce friction
But:You’ll often get outdated or incorrect infoUsers submit with little attention or interestResult: more leads, fewer conversions

Landing Pages

Higher intent leads who’ve read your offerSpace to build trust, show social proof, and align messagingStronger connection between the ad and the next step
But:Harder to build if you’re not confident with techRequires CRM and more setup timeLower volume, but higher quality leads

At the moment, for our own personal training gym, INTENT91, and our many clients, landing pages are far ahead of instant forms for getting high quality leads that are more likely to convert.

If you want landing pages for your campaigns, as well as a proven marketing strategy tailored for SGPT gyms, then reach out to us at [email protected], visit hamperagency.co.uk or DM @hamperagency on Instagram.

Welcome to The SGPT Marketing Podcast!

A place where our Founders George & Miles will be sharing their fitness marketing knowledge and wisdom so you can grow your business!

• No. of episodes: 47
• Latest episode: 2025-07-14
• Business Health & Fitness Marketing

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