3 Biggest Mistakes SGPT Gym Owners Make
Here are 3 mistakes that limit SGPT gyms profitability and scalability, regardless of how good their marketing is:
1) Not Charging Enough
Most gyms set prices so low that even 150 members only delivers marginal revenue—insufficient to cover taxes, staff, or owner freedom.
Reverse‑engineer your desired income and set a price point that sustains you at realistic membership levels.
2) Over‑Complicating Your Model
For example, if you’re offering one‑to‑one, small‑group, classes, and more, it creates confusion for prospects and complexity in sales.
Instead, focus on a single, compelling front‑end offer until you’ve mastered marketing, sales, and delivery of that product.
3) Not learning the art of sales
Sales are the oxygen for every business, so it’s time to take them seriously.
Develop sales frameworks: train discovery questions, practice active listening, mirror prospects’ language, and track conversion KPIs to continually refine your approach.
And remember, talk about benefits, not features!
If you’re ready to charge what you’re worth, clarify your model and learn proven sales advice, then reach out to us at [email protected], visit hamperagency.co.uk, or DM @hamperagency on Instagram.
All Things Fitness Marketing
Welcome to HAMPER's Fitness Marketing Podcast!
A place where our Founders George & Miles will be sharing their fitness marketing knowledge and wisdom so you can grow your business!
- No. of episodes: 40
- Latest episode: 2025-05-26
- Business Health & Fitness Marketing
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