3 Biggest Marketing Mistakes Gym Owners Make

Having worked with over 50 SGPT facilities and also scaling INTENT91, our own personal training gym, from one to four locations, we know how important it is to have a successful marketing plan to help to scale your business.

Here are the 3 biggest marketing mistakes that we see SGPT gym owners making:

1) Being Too Vague in Your Messaging

If you’re trying to help everyone, then you actually help no one. If your ads, social posts, and branding don’t speak to one specific target, prospects won’t feel you’re talking to them.

Instead, dial in on one specific target audience and make sure that all your organic and paid content aligns to that audience.

2) Ineffective Paid Advertising

Advertising on Meta works, it’s helped us to scale from 1 to 4 sites at INTENT91. If Meta ads aren’t working for you, then it might be down to your ad setup being executed poorly. Common issues include subpar ad setups, weak creatives, and lack of compelling offers, leading to wasted budgets and frustration.

Either become a master at setting up ads, or reach out to us at HAMPER, where we will take care of your paid marketing strategy for you.

3) Constantly Changing Strategies

Jumping from one marketing tactic to another - be it different platforms, demographics, or offers - creates confusion and dilutes your brand's effectiveness. This scattergun approach hinders consistent growth.

Instead, commit to a single, well-thought-out strategy for at least 12 months. Focus on one platform, one demographic, and one clear message to build momentum and see tangible results.

If you’re ready to take your SGPT gym’s marketing to the next level, but don’t know where to start, then reach out to us at [email protected], visit hamperagency.co.uk, or DM us on Instagram @hamperagency.

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