Affiliate Trends Unpacked: What We’ve Learned This Season

Affiliate Trends Unpacked: What We’ve Learned This Season

The Affiliate Marketing Podcast · 2025-04-24

As Season 20 of the Affiliate Marketing Podcast concludes, host Lee-Ann Johnstone looks back at the wealth of insights shared by industry trailblazers across ten compelling episodes. From content creators who stumbled into affiliate marketing and now command audiences of millions, to targeted approaches for finance and B2B markets, Season 20 delivered practical wisdom for affiliate professionals of every stripe.

Change drives the affiliate marketing world, and this season captured the swift evolution happening throughout the industry. With AI advancements, content creation shifts, and fresh partnership models emerging, the podcast remains the essential resource for staying ahead of these transformations.

As we wrap up this season, we're excited to highlight three major trends that dominated our conversations and will continue to shape the affiliate landscape in the months ahead.

Key segments of this podcast and where you can tune in to go direct:
[02:11] Affiverse Updates: Issue 3 of the Affiverse magazine, our brand new website (featuring a FREE directory), and our upcoming Elevate 2025 Summit.
[25:15] Sage Accounting's Alexander Feist, the head of affiliate marketing, talks about the rapid evolution of B2B affiliates.
[31:30] Irina Makarova, CMO at PIN-UP Partners, shares actionable insights on scaling affiliate programs and entering new markets.

Thank you for your support throughout 20 seasons of the Affiliate Marketing Podcast! Join us next week as we delve into Season 21.

Get Your Questions Answered! Use this form to submit a question to Lee-Ann and get it answered on the Affiliate Marketing Podcast.

Want to learn more about elevating your affiliate program? Subscribe to the Affiliate Marketing Podcast for weekly insights from industry leaders. Subscribe to our podcast HERE!

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The Affiliate Marketing Podcast

We're on a quest to help the world do affiliate marketing, better. Join your host Lee-Ann Johnstone, CEO of Affiverse an award winning Agency and Top 50 UK Affiliate Agency Owner as voted in The Drum Agency Census 2021 and listen to her podcast series all about Affiliate and Performance Marketing. 

Learn from an array of digital marketing veterans, business entrepreneurs, SaaS product providers and more to discover how digital and affiliate marketing is constantly changing. 

Hear how brands are building successful affiliate programs and driving consistent partner referrals and sales. Subscribe to hear exactly what it takes to launch, scale and grow a successful affiliate program in this fast moving digital age. 

Enjoying what you hear? Don’t forget to subscribe for more thought-provoking insights and industry-leading content delivered straight to your inbox. Visit https://www.affiversemedia.com/newsletter-sign-up/ to get started.

Visit www.affiversemedia.com for more great content or discover our AMPP (Affiliate Manager Performance Program) training program for affiliate  program  managers who want to launch, scale or grow affiliate marketing programs in under 90 days! 

Need help with your Affiliate Program? Want to launch an affiliate program successfully? 

Talk to our agency team and find out how our consulting and account management services and how we  can help you drive consistent sales for your business! 

>> Book a free call HERE: https://affiversemedia.com/contact/

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