Gail Emms: Badminton, Battles & Bouncing Back

This week on A Load of BS on Sport, Daniel Ross and Dan Biggar welcome Olympic silver medallist and badminton champion, Gail Emms.

Speaking to us from sunny Mallorca ahead of a pickleball tournament, Gail opens up about her remarkable journey from Olympic podiums to finding new purpose in sport. In a candid and often emotional conversation, she shares the brutal reality of athlete retirement—describing walking away from sport as "harder than losing a final"—and how the loss of identity nearly broke her.

We explore Gail's transition from badminton to pickleball, where she's rediscovered the joy of competition and community that once defined her life. She reflects on the lessons learned from losing, the crucial importance of team dynamics, and how her mother's pioneering football career shaped her sporting journey.

This episode delves deep into the psychological challenges elite athletes face when the spotlight fades, the pressure of Olympic expectations, and the emotional cost of pursuing excellence. Gail's story is one of resilience, reinvention, and the power of rediscovering what you love—even when it looks completely different from what came before.

With typical honesty and humour, Gail also shares why badminton is the fastest sport on earth, her dream doubles partners, and her surprising guilty pleasure of raving to house music.

Highlights Include:The emotional reality of athlete retirement and identity lossTransitioning from Olympic badminton to competitive pickleballWhy walking away from sport is harder than any defeatThe speed and intensity of elite badminton (shuttles at 265mph!)Lessons learned from losing and the importance of team chemistryHer mother's pioneering role in women's footballRedefining success beyond medals and trophiesThe psychological pressure of Olympic competitionFinding joy and community in sport againDream doubles partners and guilty pleasuresMemorable Quotes"Walking away from sports is harder than losing a final.""Badminton is the fastest moving sport, with shuttles reaching 265 mph.""The loss of identity after retirement can be challenging for athletes.""Losing in sports is a learning opportunity, not a failure.""Rediscovering sport can reignite passion and community.""Building strong relationships with coaches and teammates is crucial.""The pressure of elite competition can overshadow the joy of the sport.""Success can be redefined in everyday life beyond competitive achievements.""My 15-year-old self would be proud of my accomplishments.""I describe myself on court as chaotic and energetic."

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A LOAD OF BS ON SPORT: The Behavioural Science Podcast dives deep into the psychology of what makes elite performers tick; how they think about success and failure, how they find and maintain peak performance, how they manage fear and adversity, how they make decisions under pressure, how they deal with risk and uncertainty.Daniel is a behavioural science expert, entrepreneur and sports fanatic, while Dan has lived his dream on the rugby field for the past 17 years, winning three Six Nations titles, earning over 100 caps for Wales (including the captaincy) and touring twice with the British & Irish Lions. Currently playing for RC Toulon, Dan is loving this rugby-mad town, fully embracing the French lifestyle.

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