Since we live in a world where people have access to hundreds of sports betting sites in seconds, companies need to step up their game if they want to stand out. A lot of them realize that and are doing everything they can, but others haven’t made that much progress.
Aside from providing new options and ideas, sports betting sites must also promote their services. This is often the most expensive and important step for all companies, so they need to get it right. Some are very innovative approaches, so let’s go through all of them and see what they do.
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Reviews
One of the most efficient ways besides betting podcasts (more about it in the next chapter) for online bookies to promote what they have is via reviews. Finding websites with credible authors who write sports betting reviews isn’t easy, but it’s not impossible because some companies have been in the business for years. For example, clients interested in checking all of the best sports betting sites from Efirbet have reviews that will reveal the company’s history, previous experience, bonuses, and more. Needless to say, operators like these reviews because they allow future clients to learn everything about them.
The biggest problem related to reviews of sports betting sites is that some people try to take advantage of them. Instead of providing an unbiased analysis of everything, authors often try to convince someone that a given brand is worth it, whereas, in reality, it is not. That’s why users have to be very cautious when trusting reviews and should only read materials from professionals.
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Affiliate partnerships
If we set aside the sports betting podcast, reviews, and tournament sponsorships, some companies decide to bet everything on affiliate partnerships. If we have to be honest, most reviews are also affiliate partnerships, but there are exceptions, which is why we have a separate category.
There are many different ways for sports betting sites to participate in affiliate partnerships. For example, some companies create unique promo codes and give them to their partners. Once someone signs up using the promo code, the partner earns a commission. In other words, people are motivated to try to bring in new clients.
Of course, the promo codes are just some of the things that sports betting sites do to bring in new users. Some will contact streamers and request them to add a logo to their stream, whereas others will even require streamers to play on the site.
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Tournament sponsorships
Not everyone follows the best podcast for sports betting because some people do not have time to listen to these kinds of things. As a result, some sports betting companies decide to take a different approach and sponsor different tournaments.
This is a very intriguing way for brands to advertise their products. Sponsoring events is usually very expensive, so only a few brands can afford it, but the truth is that the company gets exposed to a lot of potential clients.
Not all sports tournaments welcome betting sponsorships, however, so some brands have to rely on sports betting podcasts. What’s interesting is that some sports are more welcoming when it comes down to this partnership. For example, you can find a lot of big Esports competitions that are backed up by many of the big players in this industry.
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Podcasts
When thinking of sports betting, podcasts are probably not the first thing that comes to mind. Yet, some of the best sports betting podcasts can often include information about different brands. Some companies probably pay to be on these podcasts, but others get featured because they have good services.
When listening to a soccer betting podcast or anything else, you must pay attention to what people say. Be very careful with what they recommend and how they say it because this can indicate whether the information is legit.
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Social Media Marketing
Although a lot of sites decide to follow the sports betting strategy of podcast and affiliate marketing, others are aware of the power of social media. Therefore, companies started investing a lot of money into those kinds of things.
The problem with social media marketing and sports betting platforms is that it is very hard to run campaigns. Most companies have stringent policies regarding betting, so they need to think outside the box to succeed. This is one of the big reasons why many decide to use influencers.
With that said, even influencers may not be able to help because some gambling laws simply prohibit companies from advertising anything gambling-related.
Closing thoughts
Considering the growing popularity of AI and other tools, it’s just a matter of time before sports betting operators become even more innovative. Big companies will definitely find new ways of reaching out to their customers. It will also be intriguing to see if regulators will add new limitations because many of them are trying to limit the number of people who start betting.