AI: The reality of AI in Public Relations – from someone building it

If you want the truth about where AI is taking PR — and what it’s already capable of today — this is the episode for you.

In this episode, I talk to Jeroen Bos — a friend, technologist, and the man leading innovation at Pr.co, a well-known platform in the PR space.

We talk about what Jeroen himself is trying with his team, what barriers they are coming up against, what’s working, what’s not, and how you can start preparing now.

In this episode:

Why AI can't replace PR pros — not from a “save our jobs” angle, but because of the real world technical limits of AI

How AI can help speed up the boring, painful parts of the job

How smart platforms will mine your past content to unlock hidden stories

Why AI won’t be writing perfect press releases anytime soon

The cultural bias problem in AI no one’s talking about

What the future looks like if you don’t start adapting now

Forget the LinkedIn hype.
This is the real picture — from inside a company already building the next generation of PR tech.

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There’s a lot of hype around AI in PR — but what we all really want to know is: what can it actually do, what might it do next, and where are its real limits?SUBSCRIBE
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The Public Relations Podcast is more of an experience than a show. Expect a combination of technique discussions, technique news, chats, idea testing, and even campaigning for the comms industry, spread across 1 or more episodes a week of about 10 mins in length. Focused on helping independent PR and comms pros (in-house or agency) punch above their weight when resources are tight. Hosted by former PR, broadcaster, journalist and news editor Richard Midson.

More: www.ThePublicRelationsPodcast.com

• No. of episodes: 167
• Latest episode: 2025-05-05
• Business

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