105: Building Trust in Grocery Ecommerce with Data-Driven Insights and AI, Featuring Carrefour and Noibu

In this episode, Jean-Philippe Blerot, Head of Digital, AI, and E-commerce Projects at Carrefour, and Kailin Noivo, co-founder of Noibu, discuss the role of AI in modernizing the grocery industry. They explore the challenges and strategies involved in digital transformation, focusing on customer loyalty and revenue optimization. The conversation covers how AI tools can streamline problem-solving, improve code quality, and enhance the shopping experience. JP and Kaylin also highlight the importance of pre-production testing and the potential of AI to drive efficiency and innovation in the grocery commerce sector.

Show Highlights:

Challenges of maintaining trust and precision in grocery e-commerce. Importance of customer loyalty and revenue optimization using AI. Leveraging AI for proactive revenue optimization and addressing revenue leakage. Role of AI in improving website performance and SEO for better customer acquisition. Impact of real-time feedback loops in enhancing quality assurance and development processes.

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Supporting Resources:

Jean-Philippe Blerot on LinkedIn: https://www.linkedin.com/in/jean-philippe-blerot-44a74816/

Kailin Noivo on LinkedIn: https://www.linkedin.com/in/kailinnoivo/

Carrefour: https://www.carrefour.com/en

Noibu: https://www.noibu.com/

Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/

Join the Commerce Cloud Community: https://sforce.co/commerce-crew

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Brought to you by the most complete, connected, agentic ecommerce platform, the Commerce Innovators podcast gives you a seat at the table with industry luminaries who've cracked the commerce code. Hear from brand leaders who are turning AI ambition into real-world agents and actions. Tune in for conversations about making your teams more productive and your customers more satisfied. As AI agents rewrite the rules of engagement, we'll help you navigate this new territory — so you can claim your space in tomorrow's marketplace.

• No. of episodes: 108
• Latest episode: 2025-05-07
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