38 - The Unfiltered Truth Behind Building the Top Organic Salad Dressing Brand with Home Grown Brands' Gregory Vetter

In this episode of Free To Lead: Journeys of Leaders Driven by Passion, Inspired by Purpose, Will Steel interviews the Founder of Home Grown Brands, Gregory Vetter. Gregory recounts his transition from selling insurance to founding a successful salad dressing company based on his mother's recipe.

He discusses the challenges he faced, including investor conflicts and the eventual sale of his company. Gregory emphasizes the importance of trusting one's gut instincts in leadership and decision-making. He also talks about his book, "Undressed," which aims to help others avoid similar pitfalls. The episode highlights themes of leadership, innovation, and resilience.

Listeners, please subscribe, engage, and share this show with other business leaders.

Learn more about Gregory's work HERE.

Connect with Gregory on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

Free To Lead: Journeys of Leaders Driven by Passion, Inspired by Purpose is the premier podcast for visionary business leaders who are shaping the future. This show is dedicated to showcasing the journeys of business owners and executives from various industries who are making significant impacts in their fields.

Hosted by Will Steel, one of the world’s most highly regarded transformational leaders, the podcast delves into the stories of visionary business owners and leaders who are not only driven by their passion but also inspired by their purpose.

Think you'd be a great guest on the show? Apply at https://podcast.willsteel.com/podcast-guest-application.

• No. of episodes: 39
• Latest episode: 2025-05-12
• Business Entrepreneurship Management

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